Brave New Models (In Resale)

In previous articles, I’ve briefly touched on the areas of re-commerce and resale. I wanted to come back to this concept and dig in further, because the momentum for recycling consumer goods is building. But while recycling more is a great measurement for success, recycling fast is not. A key principle of circular economics is to keep goods in service for as long as possible, then find ways to recycle, repurpose, or remanufacture items you […]

Recycle HERE (Yes, Really!)

Want to put your commitment to sustainability front and center with customers? Then give them products that can be easily recycled. Not only are these programs good for Planet Earth, but they’re also good business. More and more, consumers are interested in finding retailers and brands who are committed to recycling, and they’re rewarding them with greater loyalty and more purchases. Nike: Recycling, Designed Right In Successful recycling programs aren’t add-ons or afterthoughts—they’re the result […]

The Case for Using Recycled Materials

The goal of circularity, as we’ve discovered, is to remove waste throughout the system that produces retail goods (or any other system, really). It’s about redesigning, reusing, and recycling consumer products—and reducing their negative impact on the environment. Today, we’re going to begin our look at recycling, a key part of the circular equation. More specifically, we’ll examine the four most promising ideas in this area: Using recycled raw materials in products Expanding opportunities for […]

The Promise of Circulytics

Circular Economy Measurements In the last few weeks, we’ve covered a lot of information about the circular economy. Before we move on, let’s take a few short paragraphs to recap the essentials. The circular economy is a model that separates economic growth from the consumption of finite resources. It creates something called restorative flow, where raw materials, components, and products are all reused at the highest level of utility, while minimizing pollution and waste. The […]

The Circular Economy by the Numbers

The Material Circularity Indicator and the Linear Flow Index You know that old managerial maxim of “what gets measured, gets managed?” Well, it sure applies to the world of sustainability, too. You simply can’t evaluate the efficacy of any eco-friendly initiative without a set of clear and strong measurements. These metrics need to tell a genuine and compelling story of progress, one devoid of “green-washing” or other half-hearted efforts. What first drew my attention to […]